PJ Hemlock became a manufacturer's representative in 2007 working with Elite Marketing and continues to partner with that agency today on certain brands.  In the beginning, emphasis was more on team sports, and after a couple years the focus turned primarily to corporate apparel and promotional products where it still is today. Katie Hemlock started in 2018 bringing in her 15 years of marketing expertise.  PJ and Katie married since 2007 are based in Noblesville, IN and have two boys together enjoying an active lifestyle.